AI Algorithm
How does it work?
Data Utilization
We analyze app usage data and users' behavior to understand their preferences and patterns in app usage.
With advanced algorithms, we create detailed user profiles based on their app interaction behavior and demographic data.
App Recommendations
We analyze user preferences to deliver personalized app recommendations that match each user's preferences.
Our algorithm identifies apps that align with each user's specific interests and app usage history, enhancing their overall app experience.
Reward Algorithm
Using your app earns users points based on usage duration, fostering progression. Points can be exchanged for gift cards and vouchers, rewarding loyalty.
This Loyalty Program maximizes retention and engagement, fostering a dedicated user base for immersive experiences.
Applight's ROAS Algorithm
Our ROAS Algorithm analyzes users' app usage, vertical, engagement, competitor app usage, and demographic data to identify users with the highest likelihood of making a purchase within your app.
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We have exclusive access to these data points, giving us a clear advantage over other UA sources that rely solely on third-party app connections.
Age & Gender Targeting
Reach the right demographics that is relevant for your app
Vertical Targeting
Acquire users that enjoy apps from the same vertical as your app
Competitor App Targeting
Target users that use your competitors' apps based on app ids
Lookalike Targeting
Create Audiences & acquire users that are similar to your paying users
Contact us
We will get back to you within 24 hours!
Applight GmbH
Mönkedamm 11
20457 Hamburg
Germany
VAT Tax #: DE360368228